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Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today...The appearance of Thinking, Fast and Slow is a major event -- Steven Pinker, Author Of The Language Instinct This is a landmark book in social thought, in the... read more

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A psychologist draws on years of research to introduce his "machinery of the mind" model on human decision making, revealing the faults and capabilities of intuitive versus logical thinking.

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  • “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
  • “A recurrent theme of this book is that luck plays a large role in every story of success; it is almost always easy to identify a small change in the story that would have turned a remarkable achievement into a mediocre outcome. Our story was no exception.”
    Daniel Kahneman
  • Popular Highlights from Kindle Customers
  • This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.
    Highlighted by 661 Kindle customers
  • The gorilla study illustrates two important facts about our minds: we can be blind to the obvious, and we are also blind to our blindness.
    Highlighted by 435 Kindle customers
  • People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the extent of coverage in the media.
    Highlighted by 383 Kindle customers
  • The best we can do is a compromise: learn to recognize situations in which mistakes are likely and try harder to avoid significant mistakes when the stakes are high. The premise of this book is that it is easier to recognize other people’s mistakes than our own.
    Highlighted by 367 Kindle customers
  • “The situation has provided a cue; this cue has given the expert access to information stored in memory, and the information provides the answer. Intuition is nothing more and nothing less than recognition.”
    Highlighted by 331 Kindle customers
  • Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.
    Highlighted by 324 Kindle customers
  • This remarkable priming phenomenon—the influencing of an action by the idea—is known as the ideomotor effect.
    Highlighted by 245 Kindle customers
  • System 1 operates automatically and quickly, with little or no effort and no sense of voluntary control. System 2 allocates attention to the effortful mental activities that demand it, including complex computations. The operations of System 2 are often associated with the subjective experience of agency, choice, and concentration.
    Highlighted by 211 Kindle customers
  • Social scientists in the 1970s broadly accepted two ideas about human nature. First, people are generally rational, and their thinking is normally sound. Second, emotions such as fear, affection, and hatred explain most of the occasions on which people depart from rationality. Our article challenged both assumptions without discussing them directly. We documented systematic errors in the thinking of normal people, and we traced these errors to the design of the machinery of cognition rather than to the corruption of thought by emotion.
    Highlighted by 188 Kindle customers
  • An important advance is that emotion now looms much larger in our understanding of intuitive judgments and choices than it did in the past. The executive’s decision would today be described as an example of the affect heuristic, where judgments and decisions are guided directly by feelings of liking and disliking, with little deliberation or reasoning.
    Highlighted by 161 Kindle customers
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First Sentence edit see section history

To observe your mind in automatic mode, glance at the image below.

Table of Contents edit see section history

Introduction
Part I. Two Systems
1. The Characters of the Story
2. Attention and Effort
3. The Lazy Controller
4. The Associative Machine
5. Cognitive Ease
6. Norms, Surprises, and Causes
7. A Machine for Jumping to Conclusions
8. How Judgments Happen
9. Answering an Easier Question
Part II. Heuristics and Biases
10. The Law of Small Numbers
11. Anchors
12. The Science of Availability
13. Availability, Emotion, and Risk
14. Tom W’s Specialty
15. Linda: Less is More
16. Causes Trump Statistics
17. Regression to the Mean
18. Taming Intuitive Predictions
Part III. Overconfidence
19. The Illusion of Understanding
20. The Illusion of Validity
21. Intuitions Vs. Formulas
22. Expert Intuition: When Can We Trust It?
23. The Outside View
24. The Engine of Capitalism
Part IV. Choices
25. Bernoulli’s Errors
26. Prospect Theory
27. The Endowment Effect
28. Bad Events
29. The Fourfold Pattern
30. Rare Events
31. Risk Policies
32. Keeping Score
33. Reversals
34. Frames and Reality
Part V. Two Selves
35. Two Selves
36. Life as a Story
37. Experienced Well-Being
38. Thinking About Life
Conclusions
Appendix A: Judgment Under Uncertainty
Appendix B: Choices, Values, and Frames
Acknowledgments
Notes

Glossary edit see section history

  • System 1: operates automatically and quickly, with little or no effort and no sense of voluntary control. System 2 allocates attention to the effortful mental activities that demand it, including complex computations.
  • System 2: operates with the subjective experience of agency, choice, and concentration.

Series & Lists edit see section history

This is book 10 of 10 in Amazon.com Best Books of November (2011). (authoritative list)
This is book 6 of 16 in New York Times Bestsellers - Hardcover Nonfiction (Current). (authoritative list)
This book is in Amazon.com Best Books of 2011. (authoritative list)
This book is in Behavioral Economics Reading List. (community list)

Authors & Contributors edit see section history

  1. Daniel Kahneman (Author) - Winner of the Nobel Prize for Economics (2002)

First Edition edit see section history

Original Language: English
Publisher: Farrar, Straus and Giroux
Country: USA
Publication Date: October 25, 2011
ISBN: 978-0374275631
Page Count: 512

Classification edit see section history


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