Selling the Invisible: A Field Guide to Modern Marketing (edit title)

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Most Helpful Reviews

Liked It Rated 5 stars “This book was included in my book: The 100 Best Business Books of All Time. www.100bestbiz.com” see full review » see other reviews »

Newest Reviews

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  • Rated 3 stars

  “marketing ideas, mostly debunking standard positions or arguments, each ends with a pithy statement like "Think Dumb" or "A service is a promise and building your brand builds your promise." ”

  Joan O wrote this review Thursday, October 15 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “This book was included in my book: The 100 Best Business Books of All Time. www.100bestbiz.com”

  Todd Sattersten wrote this review Friday, May 8 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 4 stars

  “This book is an interesting approach to developing marketing strategies for services rather than products. So far, I find the approach a practical way of looking at marketing as more than just advertising and publicity. It encourages businesses to look at their strenghts and reminds us that all the publicity in the world does no good if your business can't deliver on its promises. The focus should start on an internal study of your own organization.”

  APL Reference wrote this review Tuesday, May 13 2008. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “Excellent book for those that sell a service. ”

  Jenee L wrote this review Friday, April 4 2008. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “Great, easy to read book about sales that changed the way I think about business.”

  Adam M wrote this review Monday, January 7 2008. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “One of the better Sales Books i ve Ever Read”

  T A S wrote this review Sunday, December 9 2007. ( reply | permalink ) Was this review helpful? Yes | No