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Description
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
First Sentence
In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.
Table of Contents
Authors & Contributors
- Harry Beckwith (Author)
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