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Description edit
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
Ridiculously Simplified Synopsis edit
First Sentence edit
In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.
Authors & Contributors edit
- Harry Beckwith (Author)
First Edition edit
Original Language: English
Publisher: Warner Books
Country: USA
Publication Date: 1997
ISBN: 0446520942
Page Count: 272
Publisher: Warner Books
Country: USA
Publication Date: 1997
ISBN: 0446520942
Page Count: 272
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8
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