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The Art of Choosing
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The Art of Choosing (2010) (edit title/settings)

by Sheena Iyengar (Author) (edit contributors)

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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we... read more

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Sheena explores the effect of choices we make. She goes on to debunk some of the conventional myths that more choice is good etc and shows how culture defines this aspect. For instance, she says, westerners are more comfortable making choices from a very tender age (even 4 month old babies)... read more (warning: may contain spoilers)

Sheena explores the effect of choices we make. She goes on to debunk some of the conventional myths that more choice is good etc and shows how culture defines this aspect. For instance, she says, westerners are more comfortable making choices from a very tender age (even 4 month old babies) whereas orientals were fine if someone made the choices for them. She gives numerous examples of how this pans out, including the example of an old age home.

She shows how businesses make use of this tendency of ours for better profits. Later in the book she also talks about situations where making a choice becomes traumatic - for instance, in the case of euthanasia of a child who has irreperable brain damage...

This books makes a very compelling read.

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First Sentence edit see section history

I was born in Toronto, one month early and during a blizzard that covered the city in snow and silence.

Authors & Contributors edit see section history

  1. Sheena Iyengar (Author)

First Edition edit see section history

Original Language: English
Publisher: Twelve
Country: Add the country of publication.
Publication Date: 2010
ISBN: 0446504106
Page Count: 352

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