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The dramatic inside story that has been acclaimed a classic of american business.

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First Sentence edit see section history

Two events occurred in 1908 that were to be of lasting significance in the progress of the automobile industry: William C. Durant, working from his base in the Buick Motor Company, formed the General Motors Company-predecessor of the present General Motors Corporation-and Henry Ford announced the Model T.

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This book is in MIT Sloan School. (community list)

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  1. Alfred P. Sloan (Author)

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