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Professional services marketing : how the best firms build premiere brands, thriving lead generation engines, and cultures of business development success

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Professional services marketing : how the best firms build premiere brands, thriving lead generation engines, and cultures of business development success (edit title)

Mike Schultz (Author) (edit contributors)

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Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." — David Maister , author of Managing the Professional Service Firm " Professional... read more

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Mike Schultz (Author)

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