The Thank You Economy (2011) (edit title/settings)

Ridiculously Simplified Synopsis edit see section history

show spoilers

Characters/People edit see section history

• Jeff Bezos: Founder of Amazon.com and referenced in the epigraph with the quote “If I had a nickel for every time an investor told me this wouldn’t work…”
• Gary V: Take care of your clients!
• Butcher Bob: Add a description of this character.
• Zagat
• Nielsen
• Denny
• Tony Hsieh
• Galarraga
• Hershey
• Joe Sorge
• Jim Joyce
• Robert Vaksman
• Hank Heyming
• Sidney Crosby
• Dr. Irena Vaksman
• Galante
• Maxime Talbot
• Bill Parcells
• Justin Ellis
• Yvette
• Chip Conley
• Pierce Ruane
• Jane
• Elizabeth
• Dan
• Martha
• Pete Blackshaw
• Peter Burrows

Quotes edit see section history

• “"I told you so" may be one of the most delicious flavors in the world.”

• Popular Highlights from Kindle Customers

• Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth.

  Highlighted by 40 Kindle customers

• Social media is a great tool for putting out fires, but it’s an even better tool for building brand equity and relationships with your customers.

  Highlighted by 35 Kindle customers

• Recommendations and contextual social search are the future. Is it any wonder I’m not bullish on search engine optimization’s (SEO) long-term potential?

  Highlighted by 32 Kindle customers

• Nielsen conducted a study on what drives consumer trust, the results were clear: almost 70 percent of people turn to family and friends for advice when making purchasing decisions.

  Highlighted by 32 Kindle customers

• How we cultivate our relationships is often the greatest determinant of the type of life we get to live.

  Highlighted by 26 Kindle customers

• the dominant obsession for any leader running a company in the Thank You Economy shouldn’t be the competition, nor should it be customer service. It should be your employees.

  Highlighted by 26 Kindle customers

• There are only two things that will convince consumers to pay more for something when they could pay less. One is convenience, and the other is an outstanding customer experience.

  Highlighted by 22 Kindle customers

• The first thing that makes an employee happy is being treated like an adult. That means that until people prove that they can’t be trusted, they should be allowed to manage their job as they see fit. The second is feeling that his or her individual needs are being met.

  Highlighted by 22 Kindle customers

• Competitors are bigger? Outcare them. They’re cheaper? Outcare them. They’ve got celebrity status and you don’t? Outcare them. Social media gives you the tools to touch your consumer and create an emotion where before there might not have been one.

  Highlighted by 21 Kindle customers

• But what we call social media is not media, nor is it even a platform. It is a massive cultural shift that has profoundly affected the way society uses the greatest platform ever invented, the Internet.

  Highlighted by 17 Kindle customers

Setting & Locations edit see section history

• Amazon
• Zappos
• San Francisco
• Wall Street
• Vaynermedia
• New York
• Boloco
• Gowalla

Organizations edit see section history

• Amazon.com: Add a description of this organization.
• YouTube
• Twitter
• Facebook
• FourSquare

First Sentence edit see section history

Table of Contents edit see section history

Authors & Contributors edit see section history

1. Gary Vaynerchuk (Author)

First Edition edit see section history

Subjects edit see section history

• Books › Business & Investing › Management & Leadership › Systems & Planning