The Thank You Economy (2011) (edit title/settings)

Ridiculously Simplified Synopsis edit

Write a ridiculously simplified synopsis.

Characters/People edit see section history

• Jeff Bezos: Founder of Amazon.com and referenced in the epigraph with the quote “If I had a nickel for every time an investor told me this wouldn’t work…”
• Gary V: Take care of your clients!
• Bob: Add a description of this character.
• Zagat
• Nielsen
• Denny
• Tony Hsieh
• Galarraga
• Hershey
• Joe
• Joyce

Quotes edit see section history

• “"I told you so" may be one of the most delicious flavors in the world.”

• Popular Highlights from Kindle Customers

• When given the choice, people will always spend their time around people they like.

  Highlighted by 340 Kindle customers

• The thing is, people don’t talk about things they don’t care about. So it’s up to you to make them care, which means you have to care first.

  Highlighted by 316 Kindle customers

• If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.

  Highlighted by 312 Kindle customers

• Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth.

  Highlighted by 284 Kindle customers

• Social media is a great tool for putting out fires, but it’s an even better tool for building brand equity and relationships with your customers. Once you stop thinking about it as a tool for shutting customers up, and rather as a tool for encouraging customers to speak up, and for you to speak to them, a whole world of branding and marketing opportunities will unfold.

  Highlighted by 256 Kindle customers

• when you spend money on social media, you’re not actually investing in a platform—you’re investing in a culture, and in consumers who can ultimately become your ambassadors.

  Highlighted by 240 Kindle customers

• It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers that indicates how much anyone cares about what you have to say. In this game, the one with the most real relationships wins.

  Highlighted by 239 Kindle customers

• You cannot underestimate the sharpness of people’s BS radar—they can spot a soulless, bureaucratic tactic a million miles away. BS is a big reason why so many companies that have dipped a toe in social media waters have failed miserably there.

  Highlighted by 222 Kindle customers

• But what we call social media is not media, nor is it even a platform. It is a massive cultural shift that has profoundly affected the way society uses the greatest platform ever invented, the Internet.

  Highlighted by 202 Kindle customers

• That’s what caring first, not selling first, looks like, and that’s how I built my brand. That’s what I mean about revealing your company’s heart and soul. There’s only so low you can go on price. There’s only so excellent you can make your product or service. There’s only so far you can stretch your marketing budget. Your heart, though—that’s boundless.

  Highlighted by 27 Kindle customers

Setting & Locations edit see section history

• Amazon
• Zappos
• San Francisco
• Wall Street
• Vaynermedia
• New York
• Boloco
• Gowalla

Organizations edit see section history

• Amazon.com: Add a description of this organization.
• YouTube
• Twitter
• Facebook
• FourSquare

First Sentence edit see section history

Table of Contents edit see section history

Authors & Contributors edit see section history

1. Gary Vaynerchuk (Author)

First Edition edit see section history

Subjects edit see section history

• Books › Business & Investing › Management & Leadership › Systems & Planning