Books

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Description

'A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it!' - Philip Kotler, Professor of International Marketing, Kellogg School... read more

Ridiculously Simplified Synopsis

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First Sentence

JANUARY 14, 2004 WAS A LANDMARK in the life of Sydney-born teenager Wilhelm Andries Petrus Booyse.

Authors & Contributors

  1. Martin Lindstrom (Author)

Popular Tags

  1. advertising
  2. branding
  3. marketing 
 

Books with Additional Background Information

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Books That Influenced This Book

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