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Description
'A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it!' - Philip Kotler, Professor of International Marketing, Kellogg School... read more
First Sentence
JANUARY 14, 2004 WAS A LANDMARK in the life of Sydney-born teenager Wilhelm Andries Petrus Booyse.
Table of Contents
Authors & Contributors
- Martin Lindstrom (Author)
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