Even though I agree with people's enthusiastic responses, I am somewhat at a loss as to how to apply this 'paradigm shift' on a day-to-day basis. I don't think this has been clearly outlined in the book either. A true paradigm shift is characterized by applicability.
It's true, it does seem hard to apply this to a day-to-day basis. But I feel that it's not really intended for day-to-day life. In my opinion, it's intention is to turn our thinking around from the band-aid approach of environmentalism (reduce, reuse, recylcle). It's written for big businesses, manufacturers, designers etc. to rethink the way products are designed, built and "consumed." Because in the end, consumers will still buy cars no matter what...it's up to the industry to provide for customers an ecologically nutritious and sustainable product. I think this book is radical in it's approach to manufacturing and design and it will be interesting to see if it actually catches on. Let's hope it does!
yes thomas, 'paradigm shift' is what the author wants us to do. not may be in terms of really using alternate product but to start thinking alternatively.. 'out of the box'
Does the ink really come off if you boil this book?
This book is perfect for reading underwater, watch out for the warm water though....