Cradle to Cradle: Remaking the Way We Make Things
 

Cradle to Cradle: Remaking the Way We Make Things

by William McDonough, Michael Braungart

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model... (read more)

Top tags: designenvironmentsustainabilitygreenecology (all tags)

 

Member Reviews

  • maryam
    1 of 1 members found this review helpful.
    • Rated 4 stars

    This is a must read for EVERYONE, more specifically anyone who is going to have design influence of any sort. Having synchronized my finishing of the book with a screening of An Inconvenient Truth.... has turned me into (even more of) a raging environmentalist. My life is going to be dedicated to "eco-effective" issues in someway... so as to rescue the planet from our egocentric myopia!!!

    maryam wrote this review Wednesday, December 5 2007. ( reply | permalink )
  • Josee
    • Rated 5 stars

    This is one of the most influential books I´ve read all year. It´s actually coloured the way I look at the world around me since I finished it. I like its optimistic message and hope it will manage to survive these economically hard times.

    Josee wrote this review Sunday, October 19 2008. ( reply | permalink )
  • omkaraphale
    • Rated 5 stars

    I like this book for the reason that it addresses the very root cause of environmental problems - unsustainable practices of consumption and faulty designs. However, the suggestions of the authors are kind of utopic. In a real world we cannot build consensus over most of the environmental issues. Do u really think guys like Bush, Ahmadinejad, Chavez and Kim Jong Il give a damn about environment? But the book is good, we need to think ahead of our time and I am glad that there are people who are thinking like that.

    omkaraphale wrote this review Thursday, October 2 2008. ( reply | permalink )
  • Joe B
    • Rated 4 stars

    A collection of articles and documents about projects with zero environmental impact. There were some fascinating projects, some outstanding successes and amazing facts. My only frustration is that the concepts presented in this book have not been widely implemented. This is the way things have to be done.

    Joe B wrote this review Saturday, August 30 2008. ( reply | permalink )
  • Philly girl
    • Rated 4 stars

    This book would probably be more enjoyable to adults. But I did find it quite enjoyable myself. It's kind of hard to read, though. You need to make sure that you understand every line to understand the book. I love the ideas and innovations that they present, like enriching the environment instead of deteriorating it.

    Philly girl wrote this review Friday, August 22 2008. ( reply | permalink )
  • Cathy C
    • Rated 4 stars

    This book made me rethink the whole idea of "product." While it wasn't a major focus of the book, the authors' descriptions of the nasty stuff embedded in everyday products was pretty disheartening. The changes in thinking McDonough and Braungart suggest can't come fast enough for me--I hope everyone involved in designing and manufacturing reads this book! At the end, the authors suggest a number of ways to rethink the products we buy in order to move toward the shifts they suggest.

    Cathy C wrote this review Saturday, July 19 2008. ( reply | permalink )
  • Filip B
    • Rated 5 stars

    Simply put: The concepts here make so much sense it is painful to watch the world continue to work as it does. If you are, or plan to be, a producer of any physical good, then this book is a MUST read. I cannot recommend it enough.

    Filip B wrote this review Friday, May 16 2008. ( reply | permalink )
Displaying 1-10 of 28 reviews
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