A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary... read more
Introduction: This Book Is Not a Tree
Chapter One: A Question of Design
Chapter Two: Why Being "Less Bad" Is No Good
Chapter Three: Eco-Effectiveness
Chapter Four: Waste Equals Food
Chapter Five: Respect Diversity
Chapter Six: Putting Eco-Effectiveness into Practice
Notes
Acknowledgments
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