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Description
You've done the research. You know your customer's income, where he lives, what he drives. But you don't know whether he prefers Bob Dylan or Alanis Morisette. Or Pepsi, or Snapple or tap water. And you don't know why. Why, for that matter, are Baby Boomers acting nothing like their parents... read more
First Sentence
There is an ancient proverb: "Men resemble the times more than they do their fathers."
Table of Contents
Authors & Contributors
- J. Walker Smith (Author)
- Ann S. Clurman
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