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Description edit see section history

The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey... read more

Summary edit see section history

Innovation and entrepreneurship as management discipline.

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First Sentence edit see section history

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.

Series & Lists edit see section history

This is book 27 of 53 in Personal MBA. (community list)

Preceded by The Myths of Innovation, and followed by Making Things Happen.

This book is in MIT Sloan School. (community list)

Authors & Contributors edit see section history

  1. Peter F. Drucker (Author)
  2. J. R. Bessant (Author)

Classification edit see section history


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