With its rich golden hue, Art Deco-inspired bottle, and timeless, musky scent, Chanel Number 5 is the bestselling perfume in the world. Reverently known among industry insiders as le monstre - the monster - it is arguably the most coveted consumer luxury product of the 20th and 21st centuries.... read more
“A badly perfumed woman, is a woman without a future.”Coco Chanel
“A woman should smell like a woman, not a flower.”Coco Chanel
“A perfume should resemble the person wearing it.”Coco Chanel
Preface
Part I COCO BEFORE CHANEL NO. 5
ONE Aubazine and the Secret Code of Scent
TWO The Pretty Prefumer
THREE The Scent of Betrayal
FOUR An Education in the Senses
FIVE The Prince and the Prefumer
SIX The Birth of a Modern Legend
Part II LOVE AND WAR
SEVEN Launching Chanel No. 5
EIGHT The Scent with a Reputation
NINE Marketing Minimalism
TEN Chanel No. 5 and the Style Moderne
ELEVEN Hollywood and the Great Depression
TWELVE A Broken Partnership
THRITEEN In the Shadow of the Ritz
FOURTEEN Coco at War
FIFTEEN Coco Plays the Numbers
Part III THE LIFE OF AN ICON
SIXTEEN An Icon of the 1950s
SEVENTEEN The Art of Business
EIGHTEEN The End of Modern Perfumery
Afterword
Acknowledgments
Notes
Bibliography
Index
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