Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include:
Generating new ideas and recognizing opportunities
Moving innovation to market
Removing mental blocks to creativity
Establishing a strategic direction for profitable product development
Brainstorming and fostering creative conflict within groups
Creating an innovation-friendly culture
Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.
Series Adviser: Ralph Katz
Dr. Katz is professor of management at Northeastern University's College of Business and in the Management of Technology Group of...
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