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Description
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book... read more
Memorable Quotes
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“most of them view their products and services as making useful and important contributions to customers' lives”
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“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function”
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“Our research indicates that the authenticity of the ideology and the extent to which a company attains consistent alignment with the ideology counts more than the content of the ideology”
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“Intentions are all fine and good, but it is the translation of those intentions into concrete items-mechanisms with teeth-that can make the difference between becoming a visionary company or forever remaining a wannabe”
First Sentence
This is not a book about charismatic visionary leaders.
Table of Contents
Authors & Contributors
- Jim Collins (Author)
- Jerry I. Porras
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