Blue Ocean Strategy (2005) (edit title/settings)

Ridiculously Simplified Synopsis edit see section history

show spoilers

Summary edit see section history

Characters/People edit see section history

• Bill Bratton: Add a description of this character.
• Bloomberg
• Cirque Du Soleil: Perfect example of a blue ocean company. No one else was doing what they now do. So, they created demand by creating an exceptional product. Poof! From nowhere comes success.
• John Timoney
• Dean Esserman

Quotes edit see section history

• “As the market space gets crowded, prospects for profits and growth are reduced”

• “In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Products become commodities, and cutthroat competition turns the red ocean bloody”

• “In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. To seize new profit and growth opportunities, they also need to create blue oceans”

• “Alternatives are broader than substitutes”

• “Untapped value is often hidden in complementary products and services”

• “Emotionally oriented industries offer many extras that add price without enhancing functionality”

• Popular Highlights from Kindle Customers

• Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

  Highlighted by 402 Kindle customers

• Value innovation occurs only when companies align innovation with utility, price, and cost positions.

  Highlighted by 368 Kindle customers

• The only way to beat the competition is to stop trying to beat the competition.

  Highlighted by 286 Kindle customers

• those that seek to create blue oceans pursue differentiation and low cost simultaneously.

  Highlighted by 271 Kindle customers

• A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering.

  Highlighted by 255 Kindle customers

• Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.

  Highlighted by 226 Kindle customers

• In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.

  Highlighted by 211 Kindle customers

• To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to noncustomers of the industry.

  Highlighted by 182 Kindle customers

• value innovation is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players. We call this the reconstructionist view.

  Highlighted by 182 Kindle customers

• When expressed through a value curve, then, an effective blue ocean strategy like [yellow tail]’s has three complementary qualities: focus, divergence, and a compelling tagline.

  Highlighted by 107 Kindle customers

Setting & Locations edit see section history

• United States
• Japan
• New York City
• High Park
• Europe

Organizations edit see section history

• INSEAD: Premier business school, where Kim and Mauborgne are professors

First Sentence edit see section history

Glossary edit see section history

• red ocean: Red Oceans are the known market space. In these, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean "bloody", and thus called "red".
• blue ocean: Blue oceans, refer to the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.

Series & Lists edit see section history

Authors & Contributors edit see section history

1. W. Chan Kim (Author)
2. Renee Mauborgne (Author)

First Edition edit see section history

Classification edit see section history

• Library of Congress: Add the Library of Congress Classification.
• Dewey: 658.802

Subjects edit see section history

• Books › Business & Investing › By Publisher › Harvard Business School Press › Management
• Books › Business & Investing › By Publisher › Harvard Business School Press › Marketing
• Books › Business & Investing › By Publisher › Harvard Business School Press › Strategy Planning
• Books › Business & Investing › Marketing & Sales › Marketing
• Books › Business & Investing › Management & Leadership › Systems & Planning
• Books › Business & Investing › Management & Leadership › Management
• Books › Business & Investing › Popular Economics

More Books Like This edit see section history