“Finally, a business book that adds value from start to finish, instead of capturing a key insight in the first chapter and flagellating it for 200 more pages in order to justify the price tag! Recommended by a world-class marketing executive I know, this book truly offers some breakthrough ideas and insights about how an organization can be wildly successful by inventing an entirely new "blue ocean" market instead of trying to compete on the same old tired factors such as price, quality, and customer service. And while I was initially skeptical, and thought the author would quickly run out of real-world corporate examples to share of this phenomenon, he proved me wrong -- and kept bringing up one case study after another of how the "blue ocean" phenomenon has led to some of the most compelling success stories in the modern corporate world. Highly recommended for business leaders and marketing professionals, and warmly recommended for everybody else who is interested in original thinking and fresh insights, in general.”
myoungquist wrote this review Thursday, October 12, 2006.
(
reply |
permalink )
