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Blue Ocean Strategy
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(2005) (edit title/settings)

How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim (Author), Renee Mauborgne (Author) (edit contributors)

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Book Extras › Page History › Ridiculously Simplified Synopsis
  1. Fernando S

    Fernando S edited the ridiculously simplified synopses of Blue Ocean Strategy Wednesday, January 25, 2012.

    • Added: a methodology that widens a market's definition and makes competition irrelevant for companies implementing it
    ( see Fernando S’s edits | report abuse )
displaying 1-1 edits

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