BLUE OCEAN STRATEGY: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT[Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant] BY Kim, W. Chan(Author)compact disc on Oct 01 2006
W. C. Kim's,R. Mauborgne's Blue Ocean Strategy (Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover])(2005)