Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (edit title)

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Liked It Rated 5 stars “Red pill or blue pill? That's the choice that Neo (in the film The Matrix) had to make. Likewise, if you're in business, you need to choose your strategy for red ocean or blue ocean. Red, in this case, is for commodity markets where price is virtually the only differentiator; whereas, blue is for...” see full review » see other reviews »

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  • Rated 0 stars

  “A must-read book for those building new businesses and re-positioning old businesses. ”

  judeugo wrote this review Friday, October 30 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “Red pill or blue pill? That's the choice that Neo (in the film The Matrix) had to make. Likewise, if you're in business, you need to choose your strategy for red ocean or blue ocean. Red, in this case, is for commodity markets where price is virtually the only differentiator; whereas, blue is for the case where you're perceived by your customers as different from others.”

  Adam P wrote this review Sunday, October 18 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 4 stars

  “Very good book.”

  Fabiano B wrote this review Saturday, October 10 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 0 stars

  “Must read...”

  Manjunath H wrote this review Monday, September 14 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 0 stars

  “Really cool”

  Lara A wrote this review Wednesday, August 5 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “Revolutionary.”

  Bodan wrote this review Monday, July 27 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “Great book and you can use its framework for your work.”

  Jason C wrote this review Friday, July 24 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 3 stars

  “Interestng but average. Easy to make a strategy "fit" historical successful examples.
  
  I think the best thing about this book is the title. The concept was old but a new title launched the book.”

  Patrick N wrote this review Wednesday, July 1 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 0 stars

  “The book is recommended to Executives who are willing to move to the next level.It is a better approach in strategic thinking.”

  ISAAC I wrote this review Wednesday, June 10 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 0 stars

  “it's a good book to create innovations in modern market strategies..”

  pamela d wrote this review Friday, June 5 2009. ( reply | permalink ) Was this review helpful? Yes | No