Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (edit title)

Team Leadership Series, Track 1 edited the summary of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Tuesday, September 15 2009.

• Optional for Team Leadership Series, Track 1 (plus book report)
  * Read Chapters 1-4.

Team Leadership Series, Track 1 edited the summary of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Tuesday, September 15 2009.

• Optional for Team Leadership Series, Track 1 (plus book report)

Shelfari edited the description of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Saturday, August 1 2009.

• Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

Shelfari edited the contributors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Tuesday, July 21 2009.

• reordered the contributors.
• 1 : W. Chan Kim:
• 2 : Rene?e Mauborgne:

Shelfari edited the contributors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Tuesday, July 21 2009.

• Edited a contributor: Rene?e Mauborgne: (Primary AuthorNone)

Peiyu W edited the quotations of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Monday, July 20 2009.

• Added a quotation: “As the market space gets crowded, prospects for profits and growth are reduced”
• Added a quotation: “In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Products become commodities, and cutthroat competition turns the red ocean bloody”
• Added a quotation: “In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. To seize new profit and growth opportunities, they also need to create blue oceans”
• Added a quotation: “Alternatives are broader than substitutes”
• Added a quotation: “Untapped value is often hidden in complementary products and services”
• Added a quotation: “Emotionally oriented industries offer many extras that add price without enhancing functionality”

Shelfari edited the contributors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Friday, July 17 2009.

• Added a contributor: W. Chan Kim: (Primary Author)
• Added a contributor: Rene?e Mauborgne: (Primary Author)

Shelfari edited the first sentence of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Friday, July 17 2009.

• A ONE TIME ACCORDION PLAYER, stilt-walker, and fire-eater, Guy Laliberte is now CEO of Cirque du Soleil, one of Canada's largest cultural exports.