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Description
Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for... read more
Summary
Optional for Team Leadership Series, Track 1 (plus book report)
* Read Chapters 1-4.
Memorable Quotes
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“As the market space gets crowded, prospects for profits and growth are reduced”
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“In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Products become commodities, and cutthroat competition turns the red ocean bloody”
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“In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. To seize new profit and growth opportunities, they also need to create blue oceans”
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“Alternatives are broader than substitutes”
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“Untapped value is often hidden in complementary products and services”
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“Emotionally oriented industries offer many extras that add price without enhancing functionality”
First Sentence
A ONE TIME ACCORDION PLAYER, stilt-walker, and fire-eater, Guy Laliberte is now CEO of Cirque du Soleil, one of Canada's largest cultural exports.
Table of Contents
Authors & Contributors
- W. Chan Kim (Author)
- Rene?e Mauborgne
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