“Easy to read. Very valuable not just because of the insight Godin wants you to know, but because of the hundred stories about companies.”
“There is quite a bit of valuable information packed into this compact read to include a process for finding a purple cow, Seth's slogan's which include, "Don't be boring, and Safe is Risky," and even some career tips. Traditional marketing doesn't work anymore. People have everything that they need. TV and regular print advertising don't work. There's too much noise. Old school marketers chose their target market, now people do the choosing.”
“i love cows they make the world go 'round they make a lovely sound it goes like this moo moo moo moo moo moo”
