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Liked It “Full of great common sense ideas that we never think about. Every single chapter in the book deserves to be a bullet point on a list above your desk. These are concepts that we need to think about constantly. Seth is great.” see full review » see other reviews » |
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“Full of great common sense ideas that we never think about. Every single chapter in the book deserves to be a bullet point on a list above your desk. These are concepts that we need to think about constantly. Seth is great.”
Slavo wrote this review Friday, October 23 2009. ( reply | permalink ) Was this review helpful? Yes | No
“As with any Godin book, this is a quick pleasant read that makes anyone who reads it feel like they can run any marketing department. Solid, concise wisdom with memorable concepts.”
Terry C. Hayes wrote this review Wednesday, September 23 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Excellent stuff that gets to the heart of logical and creative thinking in your business- it highlights how we really make some things in the marketing mix too complicated or too simple.
ruth e wrote this review Sunday, September 20 2009. ( reply | permalink ) Was this review helpful? Yes | No
Recommend you read it several times!”
“Маркетингийн талаар бичигдсэн шилдэг номнуудын нэг. Бестселлер”
Batjaa wrote this review Tuesday, September 8 2009. ( reply | permalink ) Was this review helpful? Yes | No“I bit arrogant, but nice to see something written from "outside of the box."”
jenfarls wrote this review Thursday, September 3 2009. ( reply | permalink ) Was this review helpful? Yes | No“A couple of good ideas, nothing ground breaking”
george r wrote this review Friday, August 28 2009. ( reply | permalink ) Was this review helpful? Yes | No“Buy it at www.bookworm.ph: The Philippines' Online Bookstore”
Bookworm.ph O wrote this review Saturday, August 22 2009. ( reply | permalink ) Was this review helpful? Yes | No“This could be the most influential marketing book I've read. Seth is spot-on with most every one of his conclusions.”
Joel Cornell wrote this review Sunday, July 19 2009. ( reply | permalink ) Was this review helpful? Yes | No
“The "Purple Cow" is a bit cliche now, and the book is, in my opinion, not Seth Godin's best, but its core message remains a valuable lesson. This is a VERY quick read, so it's worth the time. The delivery is slightly tailored towards how to manage one's business (i.e. to CEOs), but the concepts can - and should! - be applied to one's life and one's "personal brand" as well.”
David W wrote this review Wednesday, July 15 2009. ( reply | permalink ) Was this review helpful? Yes | No
“This book was a lot like reading a blog. Chapters are concise and not bloated with needless information. Great is many regards although the book lacks that sort of logical build as it goes. Seth also restrains from providing any formulaic advice about building your own Purple Cow. Pretty decent read otherwise. For more answers I would recommend Blue Ocean Strategy or The Opposible Mind.”
Scott E wrote this review Wednesday, July 8 2009. ( reply | permalink ) Was this review helpful? Yes | No
