Seth Godin: Purple Cow: Transform Your Business by Being Remarkable - Groups

Overview: Groups

Business Book Lovers 171 books / 345 members / 80 posts Let's talk about all the best business books. Any genre (marketing, management, investing, finance, etc.) is appropriate for this group.

What are you reading? 2246 books / 5100 members / 11306 posts A place to talk about books you have read/reading of any genre, or any book talk in general.

Best Business Books 56 books / 146 members / 10 posts There's tons of books on business, but only a few good ones....let's find and discuss them!

Sales & Marketing 38 books / 28 members / 1 posts Sales & marketing professionals talk about what works, personal experiences, what's useful, etc.

Shades of Love: Multicultural Children's Books & Literature 1106 books / 283 members / 726 posts Shades of Love is an offshoot of the Black, Biracial & Multiracial: Culture & Diversity Group. Our aim is to provide listings and encourage dialogue for families, educators, and all others who are interested in more representative and diverse literature and reference resources for children, from babies and toddlers to pre-teens and young adults.

Finding good books that are diverse and multicultural is a challenge. And YA? Good luck. That is why Shades of Love is here.

Please don't assume members are already aware of great titles including reference resources. If you have found a book you enjoy, or have found a text useful and relevant, share it with the group in discussion and on our shelves. If you've seen something and are unsure, let us know. Hopefully someone among us will purchase the text and report back or another may have access through a library and will report to the group.

“It is time for parents to teach young people early on that in diversity there is beauty and there is strength.”
~ Maya Angelou

Entreprenuerial stories 22 books / 18 members / 2 posts Inspiritional books for entrepreneurs

Citizen Space 131 books / 15 members / 0 posts Our entire Citizen Space library.

Sustainable Marketing 48 books / 68 members / 4 posts Sustainable Marketing is an evolutionary approach that promotes authenticity, community, and responsibility. These are now the critical success factors in the current marketing environment. Our fundamental values are trust in the customer and trust in our vision of a sustainable environment and society. Sustainable Marketing uses resources effectively to produce long-term business value. As a small business, you have a limited amount of money to spend on marketing, and it’s important to focus on what’s cost effective. The current top three are: Word of Mouth, Internet Marketing, and Public Relations. Effective and responsible marketing techniques do not interrupt the customer, they respond to their desires by crafting stories that generate authentic interest. And the best thing about those three is that they all reinforce each other. Sustainable Marketing encourages the process of innovation by turning the marketing process into an experimental, iterative process that has close ties to the customer. Individuals and interactions , on a daily basis are important. Customer Collaboration over customer transactions. Responding to change over blindly following a plan. Share your examples of sustainable marketing in this book group and find out more at sustainablemarketing.com http://www.sustainablemarketing.com

Thunderbird High School DECA 10 books / 1 members / 2 posts THS DECA

E-Women Business Book Group 20 books / 5 members / 0 posts Group members can add books "to be considered" to this group shelf--for future meetings of our E-Women Business Book Group. Please keep topics to sales, marketing, networking, referrals, building your business, etc. (i.e., veer away from strictly personal growth books or strictly money/finance books). Thanks & let me know how we can improve the process for the group!

IBMers for Accountable Marketing (IAM) 3 books / 3 members / 1 posts A book club for IBMers who want to make our marketing more effective.

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Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

Overview: Groups