Purple Cow: Transform Your Business by... by Seth Godin - Shelfari

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Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve... read more

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Marketers for years have talked about the five Ps of marketing.

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Seth Godin (Author)

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