x dismiss this message
Did you know you can edit this page?
-
Sign Into Shelfari
-
Choose something to edit
-
Save your contributions
see page history
Description edit
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve... read more
Ridiculously Simplified Synopsis edit
Summary edit
Purple Cow Thinking
1.Don’t be boring
2.Safe is risky
3.Design rules now
4.Very good is bad
Characters/People edit
Setting & Locations edit
First Sentence edit
Marketers for years have talked about the five Ps of marketing.
Authors & Contributors edit
- Seth Godin (Author)
First Edition edit
Original Language: Add the language.
Publisher: Add the publisher.
Country: Add the country of publication.
Publication Date: Add the publication date.
ISBN: Add the ISBN.
Page Count: 224
Publisher: Add the publisher.
Country: Add the country of publication.
Publication Date: Add the publication date.
ISBN: Add the ISBN.
Page Count: 224
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8
Subjects edit
Popular Tags
See all 50 tags
We’re hiding the errata, movie connections, books that influenced this book, books influenced by this book, books that cite this book and books cited by this book sections. If you would like to add content to them, you must first make them visible.
