The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
 

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

by The Group of 33, Seth Godin

33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable?
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they?re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good... (read more)

Top tags: businessmarketingpermission marketingpurple cowmanagement (all tags)

Overview: Amazon Reviews

Good follow up to Purple Cow
  • Rated 3 stars
Reviewed by an Amazon user, October 30, 2006
If you like case studies, and you liked "Purple Cow," this book should definitely be on your list. Make sure your read "Purple Cow" first though.
Very thin
  • Rated 2 stars
Reviewed by an Amazon user, August 31, 2006
Pretty useless series of short observations, not very inspiring & quite disappointing given the names of the contributors. Definitely not worth the money.
Very interesting and thought-provoking
  • Rated 4 stars
Reviewed by an Amazon user, August 28, 2006
It's definitely a quick read if you want to get through the whole book in one sitting. But taken essay-by-essay, it's worth the time to sit and think about or to talk about with coworkers to really get good benefit from. I did not read the previous book (Purple Cows) but if it is similar, I might consider doing so.
This has to be the most overated book on amazon.
  • Rated 1 stars
Reviewed by an Amazon user, August 24, 2006
Here is the first few lines of the chapter beginning on page 162:

Play is tactile... Play is revealing...
Play is active... Play is cultural...
Play is experimental... Play is knowledge...
Play is imaginative... Play is curious...

In fact the entire chapter is 2 pages long consisting only of stuff like this. The rest of the book is slightly better.

If you like this kind of stuff then buy it. If you prefer something interesting to read and useful, I would recommend spending about the same amount of money on The Power of Simplicity.
Change yourself, your company, and the world around you!
  • Rated 5 stars
Reviewed by an Amazon user, August 7, 2006
The book consists of 33 three short essays all written by different authors also known as The Group of 33. Each author provides an anecdote, a story or straight forward advice on how to transform yourself or your company from 'average' to 'remarkable'. Whether it's marketing, starting a business, or self-improvement, everyone will find something to ponder.

It is a pleasure to read (multiple times) and makes a great gift. Personally, I have a dozen of bookmarks in this book, and every once in a while I re-read some of the essays for both motivation and to analyze and improve my priorities.
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