These pages are editable by the community, so please contribute! Click here to learn more about this feature. We’d love to hear your feedback.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful... read more
List the books that contain additional information about this book.
If you have any suggestions for how we can improve this page or if there are sections that you would like us to add, please let us know.