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Description
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful... read more
First Sentence
Imagine for a second that you're at your business school reunion, trading lies and bragging about how successful you are and/or are about to become.
Table of Contents
Authors & Contributors
- Seth Godin (Author)
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