Free Prize Inside: The Next Big Marketing Idea
 

Free Prize Inside: The Next Big Marketing Idea

by Seth Godin

According to marketing maven and Purple Cow author Seth Godin, the "Television Industrial Complex"--and its nasty habit of interrupting people with advertisements for things they don't want--is dead. Innovation is cheaper than advertising, advises Godin who defines the "free prize" with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperware parties and... (read more)

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mkaske
  • Rated 5 stars

Another great book from Seth. It really opens up your eyes to the concept of 'what does my customer really get from my product or service?' Also expands somewhat on the book permission marketing.

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  • Rated 3.769231 stars
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  • Rated 4 stars
 

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