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Description edit
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
Setting & Locations edit
First Sentence edit
It's not your fault.
Series & Lists edit
This is book 43 of 53 in Personal MBA. (community list)
Preceded by All Marketers Are Liars, and followed by The 22 Immutable Laws of Marketing.
Authors & Contributors edit
- Seth Godin (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8
Subjects edit
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