You will learn priceless counter intuitive tactics to effectively market your idea or business if you buy and follow the guidance in this book. And if you do that you'll become a far more formidable competitor. Don't buy this book and whatever you do, don't tell anyone else that this book exists.

I liked the book, plenty of interesting information, definitely worth a read. Mr. Godin is quite a storyteller himself. My only concern is his take on the benefits of organic food, which he quickly denies in the book. Somebody needs to do his research.

I am a big Seth Godin fan, back from the days when "Permission Marketing" wrote the rules for email/web-based marketing.

Using that as a benchmark, very few match up, but this is still an interesting read. It's not in any way a waste of time as some reviewers seem to think. A step below "Purple Cow" and "Free Prize Inside," and a couple steps below "Permission Marketing."

In baseball terms, it would be a double.

He sets the bar high, and nobody can live up to that mark on every offering. Give it a chance before you judge it on the bad reviews you read here.

Go Seth!

3.5 stars

I've seen Seth's name around on the blogs i visit, and finally decided to pick up a copy of his controversial title, All Marketers are Liars.

How dare he label marketers as liars? How could i not have seen this from such a clear perspective as he has illustrated?

Such truth in his work, and this pretty much breaks most of the marketing principles i had spent a fortune on. But it's true. An unregretable read, and gives food for thought on the next 'ideavirus', whereever it may lie...

As the adage goes- "There are no truths, only stories", this book explains how great marketers are more than just salespeople but Storytellers. The basic idea that French wine taste better than Californian wine or that sushi taste better when it is made by a Japanese chef is not about taste but the stories they tell.