All Marketers Are Liars: The Power of Telling... by Seth Godin - Shelfari

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Description

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will... read more

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I have no intention of telling you the truth.

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Seth Godin (Author)

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