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Description edit
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will... read more
Ridiculously Simplified Synopsis edit
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First Sentence edit
I have no intention of telling you the truth.
Series & Lists edit
This is book 42 of 53 in Personal MBA. (community list)
Preceded by Universal Principles of Design, and followed by Permission Marketing.
Authors & Contributors edit
- Seth Godin (Author)
First Edition edit
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Page Count: 240
Publisher: Add the publisher.
Country: Add the country of publication.
Publication Date: Add the publication date.
ISBN: Add the ISBN.
Page Count: 240
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8
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