“Geoffrey Moore always kicks ass and this book is no exception. I think it is actually less interesting than Crossing the Chasm... until you get to the end where he urges people to decide what part of the business/technology cycle to which they are best equipped and most intrigued to contribute. This is something that not enough people think about. All in all, good read. He restates his points enough times that you don't need to be very diligent about taking notes :-)”

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