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Description edit
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product... read more
Ridiculously Simplified Synopsis edit
Setting & Locations edit
First Sentence edit
At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz.
Authors & Contributors edit
- Geoffrey A. Moore (Author)
First Edition edit
Original Language: English
Publisher: HarperBusiness
Country: Add the country of publication.
Publication Date: 1995
ISBN: 0887307655
Page Count: 256
Publisher: HarperBusiness
Country: Add the country of publication.
Publication Date: 1995
ISBN: 0887307655
Page Count: 256
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 620.00688
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