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Description edit
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
Setting & Locations edit
First Sentence edit
There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star."
Table of Contents edit
Introduction : If Bill Gates Can Be a Billionaire
1. High-Tech Marketing Illusion
2. High-Tech Marketing Enlightenment
3. The D-Day Analogy
4. The Target Point of Attack
5. Assemble the Invasion Force
6. Define the Battle
7. Launch the Invasion
Conclusion: Getting Beyond the Chasm
Series & Lists edit
This book is in Joel On Software Reading List. (community list)
Authors & Contributors edit
- Geoffrey A. Moore (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8
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