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The ultimate guide to visual awareness. Compiled over decades by one of today's most brilliant graphic designers, this is a panoply of curious facts, visual puns, anecdotes, serious science, insights, images, jokes, memories and reflections, with 700 illustrations and quotes from over... read more

Summary edit see section history

* A primer in visual intelligence that explores the workings of the eye, the hand, the brain and the imagination
* An inexhaustible mine of anecdotes, quotations, curious facts, useless information, oddities, serious science, jokes and memories
* Distils a lifetime of... read more (warning: may contain spoilers)

* A primer in visual intelligence that explores the workings of the eye, the hand, the brain and the imagination
* An inexhaustible mine of anecdotes, quotations, curious facts, useless information, oddities, serious science, jokes and memories
* Distils a lifetime of reflection and observation by one of the world's foremost designers
* A virtuoso demonstration of the craft of typography and book design
* An irresistible visual and verbal feast for everyone who enjoys the creative interplay of word and image

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Quotes edit see section history

  • “The person you love is 72.8% water”
  • “Unless ideas are massaged into reality they diasappear”

Authors & Contributors edit see section history

  1. Alan Fletcher (Author)

Classification edit see section history


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