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Description
A Hands-on manager's guide to making the most of today's product development breakthroughs A quarter century after MRP first transformed the global manufacturing arena, Next Generation Product Development stands poised to similarly impact new product development. This movement-defining... read more
First Sentence
In the 1990s, time-based strategies changed the competitive balance in many industries as some competitors radically improved time to market through new management practices.
Table of Contents
Authors & Contributors
- Michael E. McGrath (Author)
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