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Description
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero... read more
First Sentence
BRANDS ARE AS MUCH a part of our daily lives as our workplaces and neighborhood landmarks.
Table of Contents
Authors & Contributors
- Carol Pearson (Author)
- Margaret Mark
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