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Description edit
One of America's most successful marketing executives reveals tips and techniques of the massmarketing giants Today's best marketing minds are in the consumer packaged goods industry, working with budgets of $100 million or more to pitch everything from soft drinks to shaving cream. ... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
Succeeding in marketing requires an unusually broad skill set.
Authors & Contributors edit
- Bradford C. Kirk (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8
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