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Description
Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using... read more
First Sentence
This book is about persuading visitors at your web site to do what you want them to do.
Table of Contents
Authors & Contributors
- Andrew Chak (Author)
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