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The Medici Effect
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The Medici Effect (2006) (edit title/settings)

What Elephants & Epidemics Can Teach Us About Innovation

by Frans Johansson (Author) (edit contributors)

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Description edit see section history

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson’s The Medici Effect shows... read more

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  • “Research also indicates that people who are fluent in multiple languages tend to exhibit greater creativity than others”
  • “The mere fact that an individual is different from most people around him promotes more open and divergent, perhaps even rebellious, thinking in that person”
  • Popular Highlights from Kindle Customers
  • The mind-reading experiment was creative because it was new and valuable, and it was innovative because the creative idea had become realized.
    Highlighted by 32 Kindle customers
  • Chains of associations are efficient; they allow us to move quickly from analysis to action. Although chains of associations have huge benefits, they also carry costs. They inhibit our ability to think broadly. We do not question assumptions as readily; we jump to conclusions faster and create barriers to alternate ways of thinking about a particular situation.
    Highlighted by 28 Kindle customers
  • When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas.
    Highlighted by 23 Kindle customers
  • “Innovators are often self-taught. They tend to be the types that educate themselves intensely,” he says, “and they often have a broad learning experience, having excelled in one field and learned another.” Broad education and self-education, then, appear to be two keys to learning differently.
    Highlighted by 22 Kindle customers
  • Innovations must not only be valuable, they must also be put to use by others in society.
    Highlighted by 19 Kindle customers
  • But the best results would come in an environment where success and failure are rewarded equally—and where inaction is punished.
    Highlighted by 18 Kindle customers
  • He says innovators don’t produce because they are successful, but that they are successful because they produce. Quantity of ideas leads to quality of ideas.
    Highlighted by 16 Kindle customers
  • Intersectional innovations, on the other hand, change the world in leaps along new directions.
    Highlighted by 16 Kindle customers
  • Leonardo da Vinci, the defining Renaissance man and perhaps the greatest intersectionalist of all times, believed that in order to fully understand something one needed to view it from at least three different perspectives.15
    Highlighted by 13 Kindle customers
  • Pearce had stepped into the Intersection, a place where he could combine architectural designs with processes in nature. It was his willingness to explore these combinations that made it more likely for him to successfully break new ground. The Intersection is certainly not the only place to uncover new ideas, but I’ll argue that it is the best place to generate and realize extraordinary ones.
    Highlighted by 8 Kindle customers
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First Sentence edit see section history

IN THE SPRING OF 2002, a team of researchers at Brown University in Providence, Rhode Island, conducted a remarkable experiment.

Series & Lists edit see section history

This book is in MIT Sloan School. (community list)

Authors & Contributors edit see section history

  1. Frans Johansson (Author)

First Edition edit see section history

Original Language: English
Publisher: Harvard Business Press; First Trade Paper Edition edition
Country: Add the country of publication.
Publication Date: October 1, 2006
ISBN: 1422102823
Page Count: 224

Classification edit see section history

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