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Description
For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several books on this important subject (including The Tipping Point ), but none with the real-world... read more
First Sentence
Like every other marketer in the world, I thought I knew what word-of-mouth was all about.
Table of Contents
Authors & Contributors
- John Butman (Author)
- Dave Balter
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