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Description edit
For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several books on this important subject (including The Tipping Point ), but none with the real-world... read more
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First Sentence edit
Like every other marketer in the world, I thought I knew what word-of-mouth was all about.
Authors & Contributors edit
- John Butman (Author)
- Dave Balter
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