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Description
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and... read more
First Sentence
One day in my last year as an advertising agency executive in Chicago I had a telephone call from the western advertising manager of a well-known magazine.
Table of Contents
Authors & Contributors
- James Webb Young (Author)
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