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A Technique for Producing Ideas
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A Technique for Producing Ideas (2003) (edit title/settings)

by James Webb Young (Author) (edit contributors)

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Description edit see section history

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and... read more

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First Sentence edit see section history

One day in my last year as an advertising agency executive in Chicago I had a telephone call from the western advertising manager of a well-known magazine.

Table of Contents edit see section history

Forword by Keith Reinhard
Forword by William Bernbach
Prefactory Note
How It Started
The Formula of Experiencee
The Pareto Theory
Training the Mind
Combining Old Elements
Ideas Are New Combinations
The Mental Digestive Process
"Constantly Thinking About It"
The Final Stage
Some After-Thoughts

Authors & Contributors edit see section history

  1. James Webb Young (Author)

First Edition edit see section history

Original Language: English
Publisher: The Mcraw-Hill Companies, Inc.
Country: USA
Publication Date: 2003
ISBN: 978-0-07-141094-6
Page Count: 48

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