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Description edit
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
Setting & Locations edit
First Sentence edit
A guest at the Holiday Inn on Union Square in San Francisco is attempting to turn on the radio in his room.
Authors & Contributors edit
- Leonard L. Berry (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8
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